• Lori

What's In A Name?

Growing up I heard the saying farming looks easy when your plow is a pencil and you’re a thousand miles away from a corn field. I have thought back to this many times in my adult life and the process of naming our business was one of those times. How hard could it be to come up with a name? Well let me tell you finding the perfect one is much like that saying I heard growing up about farming it looks easy when you’re a thousand miles away. How do all these clever household names of businesses come up with their name? Amazon, Wal-Mart, Telsa, Kleenex, ect. They seem so natural and fitting for the businesses that they represent and you can’t fathom them as anything else.

A name is the very first thing you hear or see about a person or a business. Naming your business is not much different than naming your child. What is the perfect name to be known as? What accurately describes who you are? What name describes what you want to do or has special meaning to you? What name speaks to you? A million different thoughts, ideas, and suggestions get thrown out and how do you settle on the perfect one?


There were many discussions, messages, and ideas thrown out between us. One day it happened the perfect name was thrown out and we all loved it. I know what you must be thinking how three women decide on one perfect name, but it happened. It is a name that we love and we wholeheartedly believe in the meaning behind it….The Simple Things.


Often times in the busy fast paced life we live in we forget to really stop and enjoy the simple things. It is the bouquet of flowers you picked from the roadside ditch to put in your favorite mason jar. It is the smell of fresh cut alfalfa. It is the sound of your children laughing together while playing outside. It is those times where we take a step back out of our crazy busy lives and enjoy the moments we have with the friends and family we hold so dear to our hearts. It is the look on someone’s face when they attend one of our workshops and they see the fruit of their labor of a beautiful custom made sign. It is the heartfelt message of thanks we receive after a custom order we handmade is given as a gift or proudly displayed in your home.









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